Example
Cover letter example for a job application
Written for a sales representative opening. Swap the numbers, tools and company
details for your own — the structure and tone carry over to any role.
Sample letter
Dear Ms. Carter,
I am applying for the Sales Representative position at Northline Equipment, which I saw on your careers page.
For the past three years I have sold industrial equipment to B2B buyers. Last year I closed 128% of my annual target, raised the average deal size from $9,000 to $14,000, and brought in 43 new accounts. I run the full cycle myself, from the first cold call through contract signature and renewal.
Your posting puts weight on building a pipeline from scratch and on working inside a CRM rather than around it. That is what I did in my current role: we moved off spreadsheets onto HubSpot, and the time from inbound enquiry to first contact dropped from two days to four hours.
I would be glad to talk through how that would apply to your territory. My resume is attached.
Best regards,
Andrew Novak
(555) 014-2280
Notice there is not one adjective like "hard-working", "detail-oriented" or
"results-driven" anywhere in it. Instead of describing character, the letter states
results a hiring manager could ask about in an interview.